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Undergraduate · 3-4 years

Electronic business

This program combines an understanding of key business concepts, entrepreneurship skills, and knowledge of e-business solutions and strategies to provide the ideal foundation for entrepreneurs. The curriculum covers business start-up development, planning, and online marketing solutions, and provides the skills, knowledge, and relevant key qualifications needed to harness the internet's potential for industry and position them for global competitiveness.

Language
English
Tuition
from 1,479,000 ₸

About the program

Manage your business in a digital environment

Learn to create and develop digital products, launch online projects, and manage sales. The program combines entrepreneurship, management, marketing, and e-commerce.

What you will learn

  • Develop business models for digital products
  • Research the market and find niches
  • Launch and develop online projects
  • Manage sales and e-commerce
  • Promote products in digital channels
  • Analyze data and assess risks
  • Manage projects and teams
  • Organize logistics and business processes

Учебный план

Что вы будете изучать

Disciplines

  1. 01 Management
  2. 02 Project management
  3. 03 Organizational Behavior and Leadership
  4. 04 Psychology of Management
  5. 05 Risk management
  6. 06 Strategic management
  7. 07 E-Commerce Basics
  8. 08 E-business infrastructure
  9. 09 Product and Sales Management
  10. 10 Supply chain management and logistics
  11. 11 Knowledge management
  12. 12 Change management
  13. 13 Innovation Management

Career

Where graduates work

  • Product manager
  • project manager
  • sales manager
  • business analyst
  • content manager
  • marketing manager
  • digital marketer
  • entrepreneur (businessman)

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